Global or local, every one of our brands has a story. Many bear witness to the changing world over centuries, while others are products of our world today. All have a purpose and role to play in creating enduring connections with people.
We move at pace with the latest trends. Because while we honour the past, our innovative spirit drives us. From much-loved, established brands to the latest innovations, we create products, tastes and experiences for people to enjoy as part of celebrations big or small.
With a rich and actively managed portfolio and a proven innovation capability, we are well placed to seize new opportunities, recruit new consumers, continue to premiumise and drive ongoing performance.
Our truly global footprint allows us to offer extraordinary brands trusted by consumers, from local legends to global giants, driving growth across both mature and emerging markets.
Scotch is our largest segment and we produce over 100 individual scotch brands, including the world's best-selling Scotch whisky, Johnnie Walker.
Our DRINKiQ programme aims to raise the ‘collective drink IQ’ by increasing public awareness of the effects of alcohol and supporting responsible drinking.
We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
Please do not share with anyone under the legal purchase age for alcohol. Drink responsibly.