Our company is built on the legacy of pioneers like Arthur Guinness and Johnnie Walker. From timeless, iconic brands to cutting-edge innovations, we continuously evolve with the latest trends. We craft products, flavors, and experiences that bring joy to life’s moments, whether they’re grand celebrations or everyday occasions.
We understand the best stories are the most diverse. That's why we put inclusivity at the heart of our organisation and the communities we work with. It's also why 44% of our leaders globally are female and 46% of our leaders globally are ethnically diverse.
We're global innovators who pair creativity and science to forge new paths and push the limits when it comes to recruiting consumers and delivering long-term growth. Spirits is an attractive dynamic category, capitalising on macro-consumer trends.
We’re focused on using our deep consumer understanding to leverage consumer demands for premiumisation, convenience and moderation. This will help us succeed in our ambition of delivering a 50% increase in our TBA share from 4% to 6% by 2030.
People are choosing to drink better, not more. Over the last decade, premium and above spirits grew from 26% of category value to almost 35%.
We prioritize investing in our people and communities, recognizing their invaluable contributions to our success. Their dedication drives our sustainability and long-term growth.
Our DRINKiQ programme aims to raise the ‘collective drink IQ’ by increasing public awareness of the effects of alcohol and supporting responsible drinking.
We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
Please do not share with anyone under the legal purchase age for alcohol. Drink responsibly.
